Evaluation Question 3

What have you learn from your audience feedback?

To receive audience feedback we organised a focus group of our intended target audience to watch our documentary, listen to our radio trailer and view our print advert. We designed a questionnaire of 14 questions for them to answer covering all aspects of our products. Also we put all our meia products on our facebook pages. We didn't get any feedback on the radio trailer or the print advert but we got good feedback about the documentary.



Here is the feedback we received from our facebook pages.

I am really pleased with the feedback we received from Facebook. The feedback was from members of our target audience and nearly everyone said that our documentary was very similiar to profesional documentaries. Thomas Lloyd offered us the best constructive criticism along with Joseph Akroyd who both came up with the problem with the framing of the interviews. Thomas Lloyd said 'The main benefit of the product is the voice of god. The voice is calm, professional and links the whole documentary together'. We spent a long time deciding on our voice-over and I am really pleased Thomas Lloyd thinks its one of the strongest parts of my documentary. Also they said they really liked the interviews everyone seemed to agree with this.

Here are a few pictures of our focus group during the showing of our products.

Here are the results from the questionnaire we asked our focus group.

1. Do you think the camera work and music suit this genre?

Yes-10
No-0



2. Does our documentary flow well?

Yes-10
N0-0


We received positive comments such as ‘cutaways and our voiceover linked well’.


3. Is our Documentary Well edited?

Yes-9
No-1



We received feedback saying where we could improve such as ‘more cutaways’.




4. What do you think of the title sequence?
Interesting-3

Eyecatching-2

Variety-1

Creative-1

Music-1

Good-2




5. What do you think of our soundtrack?

Relevant-7
Good-1
Catchy-1
No Opinion-1




6. Would you watch the whole documentary?

Yes-8
On 4oD-1
Not Sure-1




7. What was your favourite part of the documentary?




8. Do you think our documentary appeals to our target audience of 16-24 year olds?
All the 10 people we asked answered yes.


9. Do you think our documentary is suited to channel 4?

Out of the 10 people we asked they all answered yes.


10. How do you think our documentary compares to real documentaries?

10 people said very similar.


11. What are the strengths and weaknesses of our documentary?

Strengths:



Weaknesses:


12. Does our radio trailer entice you to watch the documentary?

13. Does our print advert draw you in and interest you enough to watch our documentary?

All 10 people answered yes.


14. What do you like and dislike about our advertising campaign?

Like:

Dislike:

I asked a member of my target audience to watch, look at and listen to all my media products.




Profile:
Olivia Robinson 16,
GCSE Student,
Loves clothes and watches a wide range of television programmes but her favourite channel would be channel 4.