Firstly I will look at how I used the title of the documentary throughout our media products.
http://prezi.com/mrsjklqhcbm5/how-effective-is-the-combination-of-your-main-product-and-ancillary-texts/
When designing our print advert to follow codes & conventions of newspaper adverts etc, the advert is in a landscape style. The reasons for this out when purchasing advertising space in a newspaper its easier to place in the newspaper also it will be able to be used on billboards and finally all Channel 4 adverts are in landscape.
Next I used the same voiceover for both the documentary and the radio trailer.
It is important that all the ancillary texts link together so the audience are able to hear and look at the different forms of advertising and link them all to the documentary. If they weren’t all linked and all had different styles, slogans etc then the audience would get confused as to what it is advertising and possibly may not be as interested in the documentary.
The advertising
To promote and advertise our documetary we created a print advert and radio trailer. Below are some of the local radio stations and newspapers that our target audience would listen to. We woul aimt most of our advertising at these places. Radio stations such as XFM are regional and have a manchester station available across the north west and london station available across the south etc.
Many of our radio stations are available on DAB and so using these will attract a larger number of our target audience. The trailer would be aired at peak times i.e mornings as our target audience are travelling to school, college, university & work, lunch times and between 3-6 pm when our target audience are travelling home.
As for our print advert it could be published on any day of the week in any of these newspapers mainly tabloid as that is what our target audience read.
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